The Best Bath Towels You'll Love Using Every Day

If you use acne treatments, #5 is stain resistant to benzoyl peroxide!

best towels, best bath towels
Getty ImagesTsvi Braverman / EyeEm

Nothing makes bath time feel more spa-like than wrapping yourself up in a cozy towel after you get out of the tub. At the GolfHr Institute Textiles Lab, we evaluated 40 towel styles looking at their absorbency, drying time, fabric strength, and more. Then, we had real consumer testers rate the fabrics for softness and feel. For more details on how to shop, check out our bath towel buying guide!

1 of 10
pottery barn hydrocotton quick-drying bath towels
Pottery Barn
Best Overall: Pottery Barn Hydrocotton

$28.50

This towel earned the top spot for being super absorbent, soft, and holding up well in the wash: It still looked and felt great after 20 cycles. It wasn't the quickest to dry, but it was faster than other ultra-plush styles in our test.

Advertisement - Continue Reading Below
2 of 10
everplush diamondjacquard bath towels
Everplush
Quick Drying: Everplush Diamond Jacquard

$30

Unlike other towels, this towel was absorbent and dried quickly in our test thanks to its unique construction of synthetic and cotton fibers. It was also the strongest fabric and hardly shrunk in the wash. Not all testers loved the diamond-like texture, but they said it was softer than most.

Advertisement - Continue Reading Below
3 of 10
wayfair basics quick dry towel set
Wayfair Basics
Budget Buy: Wayfair Basics Quick Dry

$30 for 6-piece set

You can get this full six-piece set for less than the cost of many individual bath towels. Despite its low price point, this towel was durable, quick-drying, and barely shrunk or showed signs of wear after washing. Testers agreed it was soft, though some thought it was too thin.

Advertisement - Continue Reading Below
4 of 10
restoration hardware ultra-soft turkish bath towels
Restoration Hardware
Tester Favorite: Restoration Hardware Ultra-Soft Turkish

$40


This pick was by far the most absorbent and the favorite of our testers. It had the overall highest rating based on softness and how much they liked the feel and was most commonly picked when we asked for an overall favorite. The towel took longer to dry, but it's perfect for those who want a soft and thick fabric.

Advertisement - Continue Reading Below
5 of 10
fieldcrest luxury solid bath towels
Target
Fade Resistant: Fieldcrest Luxury Solid

$13

For nighttime acne treatments, this Target-brand towel resists stains from benzoyl peroxide and in our test, we found that the color didn't fade. Even with its low price, this towel performed across the board: It was soft, strong, absorbent, and fairly quick to dry.

Advertisement - Continue Reading Below
Advertisement - Continue Reading Below
6 of 10
cuddledown trescott bath towels
Cuddledown
Most Durable: Cuddledown Trescott

$40

The heavy fabric scored highest for durability in our test and barely shrunk or showed signs of wear, even after 20 washes – which is even more impressive considering it's 100% cotton.

Advertisement - Continue Reading Below
7 of 10
boll and branch bath towels
Boll & Branch
Best Organic: Boll & Branch

$45

Though it's pricey, this towel was the top performer among the organic cotton options. The heavy fabric took a while to dry, but it was absorbent, strong, colorfast, and stood up to the washer. It's also Fair Trade Certified so you know the fabric is responsibly and ethically sourced.

Advertisement - Continue Reading Below
8 of 10
the white company rib hydrocotton bath towels
The White Company
Best Ribbed: The White Company Rib Hydrocotton

$35

Besides having an excellent combo of softness and texture, this towel held up when washed in hot water, which is more effective at killing germs and bacteria. The size was slightly smaller than other bath towels, but it was still plush and super absorbent.

Advertisement - Continue Reading Below
9 of 10
lacoste court bath towels
Lacoste
Low Pile: Lacoste Court

$18

This towel was absorbent despite not having super-plush loops of yarn on the surface and is a good option for those who don't like overly-fluffy fabric. The lower loops also helped it dry quickly and look good after laundering.

Advertisement - Continue Reading Below
10 of 10
parachute waffle bath towels
Parachute
Waffle Weave: Parachute

$49

Though not as absorbent as traditional towels, this waffle weave construction is lightweight and dries quickly. Consumer testers frequently described it as blanket-like. We also tested ($29), which was super absorbent and an overall great performer.

Advertisement - Continue Reading Below
Advertisement - Continue Reading Below
Advertisement - Continue Reading Below
More From Towels