Toys R Us is this Friday, leaving many customers feeling nostalgic about the toy store's better days. However, Party City is getting ready to fill that void with a new line of pop-up shops called Toy City, the party supply company announced Monday.
According to , Toy City shops will open in September, but an official launch date has not been released. And although Toy City will be open temporarily, Party City plans to have locations rolled out all throughout the holiday season. The pop-up shops will run alongside Party City's Halloween City, which sells costumes and festive decor.
"The creation of a Toy City concept to complement our temporary seasonal retail strategy is a logical extension of our brand; one that will allow us to leverage our existing pop-up store capabilities and capitalize on the category whitespace that has recently been created," Party City CEO James Harrison said in a statement.
CFO Dan Sullivan told that Toy City will not sell video games, software, or outdoor equipment like bikes, but will have a variety of toy store classics, including "action figures, dolls, crafts, games, and puzzles."
CNBC reports that Party City will also expand its assortment of toys online. Toys R Us officially shut down its website on March 31 with the following goodbye message:
"Thanks for visiting. We have shut down the website for any purchases but our brick and mortar stores are open and holding going out of business sales. You can keep up-to-date with the sale at and liquidation-going-out-of-business-FAQs. We encourage you to stop by your local store and take full advantage of the deep discounts and deals available. Thank you for your business and support over the years. Sincerely, Toys R Us and Babies R Us teams."
In early March, Toys R Us filed court documents that stated it would shut down or sell off all of its stores, laying off around 31,000 employees, after years of struggling with billions of dollars in debt.