Earth Day is usually a gentle reminder for most to consider doing something "green." Whether it's being more conscientious about water usage, recycling or looking for more "natural" products, we applaud companies who are helping drive eco-innovation by taking measurable steps to improve their sustainability efforts.
Here, a few of note:
Levi's Water Savvy Approach
The Earth is made up of mostly water, but only about 2.5% of the world's H2O is fresh. Of that, only about 1% is drinkable. One easy way to conserve the limited amount of water we have? Look for . It's made up of the same styles you love, but uses up to 96% less water than the traditional denim finishing process. 40% of Levi's products use this approach that has saved more than 1.8 billion liters of water. You can shop Levi's . As a consumer, you can continue the mindfulness by washing your jeans ever other week (or once a month, we won't judge).
Terracycle Recycling Programs
is an innovative company that partners with big-name companies to boost their recycling efforts. Since 2001, they've set up programs that allow major brands like L'Oreal, Colgate-Palmolive, Procter & Gamble and PepsiCo to set up collection programs and organizing fundraisers. So far, over $15 million has been contributed to charity and over 3.8 billion units of waste have been recycled. One easy way to get involved: . They'll be cleaned and melted into hard plastic that can be used for new recycled products.
Eileen Fisher Repair Program
As part of , any that has a missing button, small moth holes or broken zipper will be repaired by them within a few weeks at no cost. The hope is that the retail stores' partnership with local tailors and their own experts will stop consumers from simply tossing lightly damaged clothes, which would ultimately wind up in landfills.
Ford Repurposes Aluminum
As the best-selling truck in the country, Ford recognized modifying its environmental footprint would have a large impact. Knowing that aluminum was a big waste-contributor, to take scrap left over and re-use them to build more vehicles. Their Closed-Loop Recycle and Upcycling initiative is able to save over 90% of the original material while maintaining the structural integrity necessary to keep their cars running their best.
H&M's Smarter Materials
H&M has been working on innovative materials products for six years. This year's collection focuses on the use of a polyester derived from recovered plastic. Using materials that would otherwise turn into waste and potentially be toxic to aquatic life, the collection features high-fashion designs that are available online as well as over 150 stores. You can also go on and click on garments and read about the factories where they were made.