Target stopped using their beloved red pill bottles in the pharmacy, and customers are starting to notice, . Earlier this year, CVS took over Target's pharmacies, and a CVS representative told the AP that it was just more efficient to use the same bottle as the other 9,600 pharmacies.
The original Target bottles didn't look anything like your usual orange pill bottle. For starters, they were red, shaped like a rectangle, and had a lid on the bottom of the bottle. The name of the medication was printed in very large letters at the top (so you wouldn't need turn it over to read the name), and they came with colored rings so you could code your medications.
Target's pill bottles were so convenient and aesthetically pleasing that they're like works of art (no, really, the ).
Now, customers will have to be subjected to your run-of-the-mill bottles. And let us tell you, Target diehards are not happy, and they took to Twitter to complain about the missing bottles, using the the hashtag #RedBottlesRock to mourn:
Some customers, like Ruth Sawyer, realized the bottles were discontinued, and literally dug through the trash to find old Target bottles to put her new medications in, . She says it's worth it, even though the expiration dates on her medications are all mixed up.
We all know how a short trip to Target can end up becoming a massive shopping haul, and who's to say that fewer customers at the pharmacy won't affect their business in the long run? Andrea Johnson Claxton wrote to Target on Facebook, explaining that she won't be taking her usual weekly trip to Target to visit the pharmacy and shop around:
It's unclear whether Target will go back to the red bottles, but one thing is certain: People are mad and they're not going to take a chill pill.