Heidi Arthur, who spoke about what makes an effective public health campaign, relayed that people are more than willing to take action that results in change—once they see a PSA that offers guidance. Bruce Seidel, who spoke about food and television, shared that the Cooking Channel launched in response to viewers wanting healthier recipes and that they view food as passion, pleasure, and sustenance. Brian Halweil, who spoke of his publications, Edible Communities, noted that the growth of his magazine mirrors the growth of what they are writing about—local, sustainable, decentralized, back-to-basics cuisine. He finds that his readers want to be inspired to take action and are seeking out local initiates they can be a part of. Leslie Hatfield, who rounded out the panel connecting the role of new media and food (did someone say Farmville?!), explained that the lack of structure in new media, compared to traditional, results in a lot of confusion—once again, an active audience that is looking for direction.
For archived Livestream content from the James Beard Foundation's
national Food Conference, "Sustainability on the Table: How Money and
Media Influence the Way America Eats", and continued conversation,
please check out the James Beard Foundation's .