40 Amazing Drugstore Beauty Finds Under $30

You need this $4 hand cream before winter hits.

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Dermatologists, celebrity makeup artists and beauty editors spill the best products they've found on the cheap. Your hair, skin, eyes, lips — yep, your whole body — will thank you for picking these up. Plus, check out our favorite drugstore mascaras, concealers, and foundations!

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cerave
CeraVe Hydrating Cleanser

$9


Some cleansers can dry out your skin, but this derm-recommended pick promises to keep it supple instead. "For facial cleansing, this is my go-to drugstore product," says Heidi Waldorf, MD, director of laser and cosmetic dermatology at Mount Sinai Hospital. "It's moisturizing — and you can use it with water or without, if you prefer a wipe-off cleanser."

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Neutrogena
Neutrogena Deep Clean Oil-Free Makeup Remover Cleansing Wipes

$6

Our Senior Beauty Editor, Marci Robin, appreciates these face wipes because they manage to thoroughly remove her most waterproof makeup without irritating her eyes or leaving her skin feeling stripped of moisture.

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Simple
Simple Micellar Cleansing Water

$5

As gentle as it is refreshing, this thorough, no-rinse-needed cleanser has become a classic in just a few years. Robin keeps coming back to it even after trying all the other micellar waters that have launched because it does exactly what it promises.

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Aveeno
Aveeno Active Naturals Positively Radiant Daily Moisturizer, SPF 30

$12



Nothing says youth quite like dewy, radiant skin. "This gentle lotion has soy to help reduce pigment as well as high SPF with UVA protection," says Dr. Waldorf.

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RoC
Roc Retinol Correxion Deep Wrinkle Serum

$16

This little concoction can help your skin bounce back from sun damage. "If you want to use a retinoid to fight UV damage, but your skin gets too dry with a prescription version, this serum is a nice alternative," explains Dr. Waldorf. "The formulation is concentrated, light and easy to spread."

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Vichy
Vichy Aqualia Thermal Awakening Eye Balm

$29

This eye cream may seem like a splurge compared to other drugstore products, but it holds its own against much more expensive competitors in beauty boutiques and department stores. "The hydration and smoothing effect it provides makes a noticeable difference in how awake I look," says Robin.

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St. Ives
St. Ives Exofoliate and Nourish Apricot Facial Oil Scrub

$7

If you've always longed to use the but felt it was too harsh on your skin, this Beauty Breakthrough Award winner is exactly what you're looking for. Skin-loving grapeseed oil holds onto natural exfoliating particles for what Robin describes as "an undeniable glow."

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Maybelline
Maybelline New York Instant Age Rewind Eraser Dark Circles Concealer

$7.50


To fight wrinkles while concealing uneven skin, try this anti-aging Maybelline concealer. "It has a built-in applicator sponge, which feels so soft and almost therapeutic on skin — it's kind of addicting," says April Franzino, Beauty Director at GolfHr. "A winner of the GH Beauty Lab's concealer test, it provides full coverage that stays put on problem spots like blemishes and redness, yet is creamy enough for delicate under eye areas too."

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L'Oreal
L'Oréal Paris Visible Lift Serum Absolute Concealer

$10


If you just want to target under-eye circles, try this pick. "It's super light, but covers well, so you need less product to get the job done," explains celebrity makeup artist . "This is particularly good for the textured skin around the eye, where you can least afford cakiness. Also, the built-in brush makes for easy application."

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L'Oreal
L'Oréal Paris True Match Super-Blendable Makeup SPF 17

$8

This gem of a product will give you dewy, even skin — and it comes in a ton of shades. "Whatever your skin tone, you'll find a match for it in this exceptionally extensive collection," says Buckle. "The liquids are particularly build-able and become part of your skin nicely."

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Coty
Coty Airspun Loose Face Powder

$7

Keep your makeup in place all day long by dusting this pretty powder over your face with a fluffy face brush. "It goes on incredibly evenly and easily; it's always been one of the best-textured translucent powders on the market," raves Buckle.

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Flower Beauty
Flower Glisten Up! Highlighter Chubby

$10

Make your skin shimmer in the sun with this chubby highlighter from Flower, a.k.a. Drew Barrymore's beauty company. "I've always thought highlighter was one of the most overlooked makeup products, but also one of the most transformative — it instantly makes your face look glowy, refreshed, and even more sculpted," says Franzino. "This creamy shimmer stick, a 2015 GH Beauty Award winner, takes the guesswork out of highlighting by blending flawlessly — and comes in shades that flatter every skin tone."

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L'Oreal
L'Oréal Paris True Match Super-Blendable Blush

$12


Keep your blush looking genuine, not over-the-top or fake. "Very true to a natural flush, this blush really does simulate the look of blood flow through skin," says Buckle. "And it goes on sheer, so you can keep adding the color and run almost no risk of over-applying."

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Neutrogena
Neutrogena MoistureSmooth Color Stick

$9


If you want a simple lip color that feels great, try this ace Neutrogena stick. "A winner of the GH Beauty Lab's lip crayons test — and Seal holder — it's like a tinted lip balm in an easy-to-apply crayon that doesn't need sharpening," says Franzino. "I love the just-right, not-too-matte-or-glossy finish, and that it gives real color payoff without looking makeup-y."

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NYX
NYX Liquid Suede Cream Lipstick

$7


"The uber-pigmented formula of this 2015 GH Beauty Award winner spreads well and stays put," says Cody Marick, assistant beauty editor at GolfHr. For added precision, use a lip brush to apply it.

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Milani
Revlon ColorStay Soft & Smooth Lipcolor

$5

This amazing lipstick keeps up with its more expensive competitors thanks to its comfortable finish and wide variety of trendy and timeless shades. Robin is an especially big fan of the nude-mauve shade Matte Darling.

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Maybelline
Maybelline The Blushed Nudes Palette

$11


With 12 colors ranging from subtle and sweet to dark and dramatic, this palette offers endless looks for your eye makeup. (Try applying the blushing pinks to your lids for daytime, then adding darker shades into your crease before going out at night.)

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Revlon
Revlon Illuminance Crème Shadow

$7


If your lids tend to get oily throughout the day, this is your perfect palette. "These set especially well, so they don't move around the way other cream shadows can," says Buckle. "Also, the pigment particles aren't too sparkly, just subtly gleaming."

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Pixi
Pixi by Petra Endless Silky Eye Pen

$12


"One of the creamiest, silkiest liners I've used," says Marick. "Plus, the color pay-off rivals that of most high-end liners — and it was a 2015 GH Beauty Award winner." Choose a color that contrasts with your irises to make 'em look more vibrant: Use a bronze-brown shade on blue eyes, purple color for green peepers, and turquoise on brown eyes.

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Revlon
Revlon PhotoReady Pore Reducing Primer

$13

This post-moisturizer, pre-foundation step is a must-have for anyone looking to make their pores less noticeable. "I've even worn it without foundation on top," Robin says. "It's that skin-blurring."

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Maybelline
Maybelline New York Eye Studio Lasting Drama Gel Eyeliner

$7.50


Gel liner can be a bit tricky until you get used to it, but it's so worth it to learn. "Super long-lasting, it requires no touch-ups," says Buckle. "Apply and you're done — unless you smudge it (immediately) for softness."

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CoverGirl
CoverGirl LashBlast Volume Mascara

$9


Give yourself gorgeous, long lashes without ever picking up a tube of eyelash glue. "I try almost every mascara that comes on the market, but I always go back to my holy grail, the original orange tube of LashBlast — a GH Seal holder," says Franzino. "It makes lashes insanely huge, yet not clumpy and there's no annoying transfer."

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Maybelline
Maybelline New York Lash Discovery Waterproof Mascara

$6


Don't just think of length when it comes to mascara — thickening even your teensiest lashes makes your eyes look bigger, too. "This is great not only for lower lashes, but also for generally fine, thin, short lashes," says Buckle. "The tiny brush really grabs those hidden little ones and makes them all count."

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Soap & Glory
Soap & Glory Arch De Triumph Eyebrow Shaper & Highlight

$9


Opt for this double-ended pencil to accentuate your brows, then steal this little highlighting trick to make your eyes look wider: Simply fill in your brows using quick, light strokes of the dark shade, then draw the highlighter under your brow bone and blend.

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L'Oreal
L'Oréal Paris Brow Stylist Plumper

$7.50


This find will have your brows looking groomed in a snap. "I'm all about a tint-brush-gel hybrid for brows, and this one, a 2015 GH Beauty Award winner, hits the trifecta," says Franzino. "One swipe fills in spare spots, defines and shapes, and sets hairs in place."

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elf
e.l.f. Makeup Mist & Set

$3

This inexpensive and alcohol-free mist is filled with aloe, green tea, cucumber and vitamins A, C and E — Robin says you can really feel the difference those refreshing ingredients make when you're used to a stickier makeup-setting spray. 

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Dove
Dove Sensitive Skin Body Wash with NutriumMoisture

$7


If your skin is so not about scented body wash, this pick will keep your pores happy. "As we age, our skin gets drier, in part because of a compromised barrier," explains Dr. Waldorf. "This has an amazing technology that protects protein and lipids in the skin and helps keep your barrier intact."

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Vaseline
Vaseline 100% Pure Petroleum Jelly

$9


This beloved drugstore pick has a mountain of uses. "It's good on wounds, cracked heels, dry lips — and so much more," explains Dr. Waldorf. "In a pinch, you can take off your eye makeup with Vaseline, then smooth any excess into the dry skin around your eyes."

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Eucerin
Eucerin Plus Intensive Repair Hand Creme

$4


Your hands can give away your age even if your face doesn't. This pick could be a great option if you're concerned with age spots and dehydrated skin. "Alpha hydroxy acids and urea make this lotion an especially good choice for dry, rough hands that need sloughing in addition to serious moisture," says Dr. Waldorf.

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AmLactin
AmLactin Moisturizing Body Lotion

$17


"If you want an anti-aging body lotion, this is a good choice," says Dr. Waldorf. And if you're embarrassed about your feet, all the more reason to add it to your shopping cart. "Its lactic acid concentration — which is the former prescription strength — boosts cell turnover and works well for rough feet too," she adds. 

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