Ashley Graham and Her Mom in Bathing Suits Is Exactly What We Need Today

These two are raising the bar on mother-daughter dressing.

image
Courtesy Swimsuits for All

The latest campaign from ongoing partnership with is here and it co-stars the woman who taught the model body positivity first: her mother.

Taking mother-daughter dressing to new heights, Ashley and her mom Linda Graham appear alongside one another wearing bikinis, one-pieces, and cover-ups from the swim brand's latest . The body positive campaign starring the mom and daughter duo was shot on location in Morocco and is aptly titled "Power of the Journey."

Advertisement - Continue Reading Below

image
Courtesy Swimsuits for All

BUY NOW:

"My mom has been my role model since childhood and has played a vital role in developing my confidence. She promoted in our household before it was a movement. Her feel-good attitude toward her own body has shaped my ability to remain positive and self-assured. I could not think of anyone better to join me in celebrating beauty of all shapes and sizes in this campaign. Plus, she's hot and looks incredible in the suits," Ashley said in a statement from the brand.

image
Courtesy Swimsuits for All

BUY NOW:

"I haven't worn a bikini since the 80s!" said Linda in a release from the brand, "I don't think I could have uncovered that inner strength without Ashley. That makes being a part of this campaign so much more special – she's my rock and inspired me at age 53 to be proud of my body again after I lost my own fortitude."

image
Courtesy Swimsuits for All

Advertisement - Continue Reading Below

BUY NOW: (on Linda Graham), $71, and (on Ashley Graham), $76

Available to shop starting today, the 13-piece collection marks the fifth collaboration between the model and the swim brand. Each piece in the collection is available in sizes 4 - 22 with prices ranging from $102-$108 (though most of the collection is ).

Shop the full Ashley Graham x Swimsuits For All Resort 2018 collection is now at .

Follow .

Advertisement - Continue Reading Below
More From Fashion