Is Dyson's New Airwrap Styler Really Worth $500? We Put It to the Test

Here's the lab lowdown on the new high-tech hair styling tool everyone's obsessing over.

dyson airwrap
Courtesy

Two years ago, when Dyson (yes, the vacuum and fan company) introduced the , its technology blew away (heh) our engineers and testers in the GolfHr Institute. While shockingly expensive at $399, our beauty lab experts put it to the test and concluded that the powerful dryer was well worth the investment.

Advertisement - Continue Reading Below

Fast forward to 2018, and the geniuses at Dyson are back at it with a brand-new, high-tech styling tool that puts standard curling irons and hair straighteners to shame.

The uses six powerful streams of hot or cool air to magically style your hair from damp to dry. Designed to save time and prevent extreme heat damage, the various attachments can be used to curl, smooth, rough dry, or add volume to hair. The key is Dyson's digital motor, which creates what the company is dubbing "the Coanda effect."

"The Coanda effect occurs when a high-speed jet of air flows across a surface and, due to differences in pressure, the airflow attaches itself to the surface," according to Dyson's press release. Translation: High-velocity air shoots out of the slots in the tool's barrel, drying your hair and creating a bouncy curl at the same time.

Watch it in action:

A post shared by (@dyson) on

Our beauty lab experts took the Airwrap for a spin, and were duly impressed with the buzzy new tool.

“As an engineer, I admire the genius air jet design, which makes hair strands, as if by magic, wrap themselves around the curler attachment,” says Birnur Aral, Ph.D., Director of the GolfHr Institute's Health, Beauty and Environmental Sciences Lab. “As a beauty product expert, I am blown away by Dyson’s ability to tease out different consumers’ needs and wants for a range of hair textures.”

Advertisement - Continue Reading Below

Thanks to the different attachments, the Airwrap can be used to create all kinds of looks, from a sleek blowout to beachy waves to bouncy curls. There are three different packages: , , and the .

The Complete option comes with all six attachments: a pre-styling dryer (take note that the tool works best on lightly damp hair), two 1.2-inch curling barrels, two 1.6-inch curling barrels, a firm smoothing brush, a soft smoothing brush, and a round volumizing brush.

So what's the downside? While the styling tool will save you time, one thing it won’t save you is money. You’ll have to shell out a whopping $549.99 for the Airwrap Complete, or $499.99 for the other two sets. A couple of other drawbacks to note: You'll need to switch between the attachments as you curl your hair, since there is a left barrel (for styling the left side of your head) and a right barrel (for styling the right side of your head), and keep in mind that you need to start with wet or damp hair. If it's already bone dry, you'll have to wet it or wait for your next shower.

The bottom line: If you have the budget for it (or you know someone who is extra generous around the holidays), all you really need to decide is whether you’re into the fuchsia or purple accents.


Advertisement - Continue Reading Below